Search engine optimization (SEO)
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The main objective of SEO is to increase organic (non-paid) traffic to a website by making it easier for search engines like Google to understand the relevance and quality of the website's content. This is accomplished by using various techniques such as keyword research and analysis, on-page optimization, off-page optimization, and link building. By implementing these techniques, websites can achieve higher rankings and increased visibility in search engine results, which can lead to more organic traffic and higher conversions. However, SEO is a constantly evolving field, with search engines regularly changing their algorithms, so it's important to stay up-to-date on the latest best practices and trends. Nevertheless, if done correctly, SEO can have a significant impact on a website's success and growth. There are two typ